The tray he opens first
In a cantilever tackle box the top tray holds the things an angler reaches for most. In this store it holds the four pieces that carry his own lettering: the boat name tee, the crew hooded long sleeve, the name trucker hat and the lake name mug.
How the lettering is set
A boat wears its name across the transom, the flat back of the hull, and its hailing port on the line below. We set every piece in this tray the same way: the first line large in slab capitals, a short rule, the second line smaller. The second line can be a port, a lake, a boat or a year. Leave an optional line empty and it is simply left off.
Type it, then read it back
Each product page has a brass plate beside the fields. It repeats what you type, as you type it. That plate is the check: we print exactly what you type, and nobody sends a proof first. Read it once, slowly, the way you would read a name out before painting it on a boat. If you spot a mistake after ordering, email us within 24 hours and we correct it, as set out on Cancel or Change an Order.
What we will not print
Personal names, boat names, place names and years are all fine. Brand names, team names, logos and other people’s trademarks are not, and an order that asks for one is cancelled and refunded. The rule is on the Intellectual Property Policy page.
Returns still apply
A piece with his name on it can be returned within 60 days of delivery like everything else in the box, with our free return label. One piece or a whole crew’s worth: there is no minimum.