Privacy Policy

Last updated: 14 November 2026

This Privacy Policy explains what personal information Reel Tee collects when you visit reeltee.shop or place an order, what we do with it, who else sees it, and what you can ask us to do about it. The store is run by Reel Tee, 9 Livingston Dr, Howell, NJ 07731, US. Most people who shop here are buying a gift for a dad, a grandpa or a husband who fishes, so this page also covers the details you give us about him: his name on a hat, his boat on a tee, his address on the parcel. For any privacy question, email support@reeltee.shop.

1. Who this policy covers

It covers three groups of people. The first is anyone who browses the site. The second is anyone who places an order. The third is easy to overlook: the person the order is for. If a daughter in Ohio orders a boat-name tee and sends it straight to her father, we hold her name and email as the buyer and his name and address as the recipient. He has the same rights under this policy as she does, and either of them can write to us about that order.

The site runs on WordPress with the WooCommerce shop software. Those two pieces of software store the order records described below on the server that hosts the site.

2. Information we collect

2.1 Details you enter at checkout

To make and deliver an order we need a name, an email address and a shipping address. The checkout form shows exactly which fields are required before you submit it. The email address is where the order confirmation, the dispatch email and any reply from support go. The shipping address is printed on the parcel label and passed to the carrier. If you add a note to the order, we keep the note with the order.

2.2 Personalisation text

Four products in the Top Tray are personalised: the boat name tee, the boat crew hooded long sleeve, the name trucker hat and the lake name coffee mug. On those pages you type the wording yourself: a boat name and its hailing port (the home port lettered under the name on the back of a boat), a role such as Captain or First Mate, a name or nickname, a lake, a “since” year. A plate beside the fields repeats what you type so you can read it back before you add the item to your cart. That read-back happens in your own browser. The text becomes part of your order when you add the item to the cart and check out, and it stays with the order record so we can print exactly what was typed and answer any later question about it.

Personalisation text is often personal information. A nickname, a boat called SECOND WIND out of Otter Bend, or “Marrow Lake, since 1987” can all point to one particular man. We treat that text with the same care as a name or an address.

2.3 Emails and photos you send to support

When you write to support@reeltee.shop we receive your email address, the content of your message and anything you attach. The site has no photo upload and no design upload. The only photos we ever receive are ones a customer chooses to email, usually to show a print that differs from what was typed or a parcel that arrived damaged. We delete those photos 30 days after delivery of the order they relate to.

2.4 Account details, if you choose to create one

An account is optional. You can buy as a guest. If you do create one, the site stores your login email, a password in protected (hashed) form that we cannot read, your saved addresses and your order history, which you can see under Orders in My Account.

2.5 Information collected automatically

Like almost every website, the server that hosts reeltee.shop records technical details when a page is requested: the IP address, the browser and device type, the page asked for, the referring page, and the date and time. WooCommerce also sets the cookies described in section 6 so that a cart holds its contents from one page to the next.

2.6 Information from other parties

A payment provider is not connected to the store yet. When one is, it will tell us whether a payment went through and give us a reference for it. It will not give us a full card number. When a carrier gives us a tracking number or a delivery status for your parcel, we store that with the order.

3. What we do not collect

• We do not ask for a date of birth, a government ID number or anything about health, religion or politics.
• We do not run a marketing newsletter, so there is no mailing list to join and nothing to unsubscribe from.
• The homepage features, including the tackle box, the five waters and the logbook strip, do not collect or store anything. The logbook entries are made-up examples, not customer data.
• We have no phone line and no social media accounts, so we hold no call recordings and no social profiles.
• We do not store full card numbers.

4. How we use your information

• To make and deliver the order. Orders take 1–3 business days to make and 7–14 business days in transit to the United States, Canada, Australia and New Zealand. We need the address for the label and the personalisation text for the print.
• To write to you about the order. You receive a confirmation email and a dispatch email. When the carrier gives us a tracking number, we include it in the dispatch email.
• To handle changes, returns and refunds. A spelling change inside 24 hours, a 2XL that should have been a 3XL, a return inside the 60 days: each of these needs us to find the order and write back to you.
• To answer support email. We use your message and its history to give you a useful reply.
• To keep the site secure and to keep the records the law requires. This includes preventing fraudulent orders and keeping accounting records.
• To decline wording we cannot print. We do not print brand names, team names, logos or anyone else’s trademarks, so an order whose personalisation text is one of those is cancelled and refunded. Our Intellectual Property Policy explains that rule.

We do not use your information for automated decisions that have a legal effect on you.

If you are in the European Economic Area or the United Kingdom, the legal grounds we rely on are these: performing our contract with you (orders, delivery, returns and support), our legitimate interests (site security and fraud prevention), and our legal obligations (accounting records). We ship only to the four countries named above, but anyone may read the site.

5. Who we share information with

We share personal information only with the service providers that help us run the store, and only the part each one needs:

• Production. The order contents and the personalisation text go to production so the item can be printed.
• Carriers. The recipient’s name and shipping address go on the parcel and to the carrier that delivers it. For Canada, Australia and New Zealand, the same details appear on customs paperwork.
• Website hosting and email. The companies that host the site and deliver our email process the data that passes through their systems on our behalf.
• Payment. Once a payment provider is connected, the payment details you enter at checkout are handled by that provider under its own privacy policy. The Payment Methods page describes how payment works on the site.

No analytics or advertising tool has been confirmed for this site. If one is added, this policy will be updated to say what it is and what it collects.

We may also disclose information when the law requires it, to protect our rights or the safety of our customers, or if the business is transferred to a new owner, in which case this policy continues to apply to the information transferred. We do not sell or rent your personal information.

6. Cookies

A cookie is a small text file your browser stores for a website. The shop software uses essential cookies to remember what is in your cart, to carry you through checkout and, if you have an account, to keep you signed in. The site cannot take an order without them. They do not follow you to other websites.

You can block or delete cookies in your browser settings. If you block the essential ones, the cart will empty itself between pages and checkout will not work. Non-essential cookies, such as analytics or advertising cookies, would be used only if such a tool were added and, where the law requires consent, only after you gave it.

7. How long we keep information

• Photos emailed to support: deleted 30 days after delivery of the related order.
• Order records, including the shipping address and the personalisation text: kept for as long as accounting and legal obligations require, and so that we can deal with a return or a question about the order.
• Support emails: kept for as long as they are useful for resolving your request and for any follow-up.
• Account details: kept until you ask us to close the account.

When information is no longer needed, we delete it or make it anonymous. If you ask us to delete something sooner, we will, unless the law requires us to hold on to it.

8. How we protect information

Every page of the site is served over an encrypted HTTPS connection, so what you type at checkout is protected on its way to the server. Access to order data is limited to the people who need it to make, ship and support orders. No website can promise perfect security. If a breach ever affects your information and the law requires notice, we will tell you.

You can help. Use a password for your account that you use nowhere else, and treat with suspicion any message that claims to be from us and asks for card details by email. We never ask for those by email.

9. Your rights and choices

Depending on where you live, including several US states, Canada, Australia and New Zealand, you may have the right to:

• ask what personal information we hold about you and receive a copy of it;
• have a mistake corrected, such as a misspelt name or an old address;
• have your information deleted;
• object to, or ask us to restrict, a particular use;
• opt out of the selling or sharing of personal information, which we do not do in any case.

To make a request, email support@reeltee.shop from the address used for the order, and include the order number if you have one. If you are the recipient of a gift and not the buyer, tell us the name and address the parcel went to. We may need to confirm who you are before we act, and we respond within the time the law allows. We never treat anyone differently for exercising a privacy right.

A request to correct personalisation text on an order that is still inside its first 24 hours is really an order change. The quickest route for that is the Cancel or Change an Order page.

10. Children’s privacy

The store is not directed at children under 13, or under 16 where local law sets a higher age, and we do not knowingly collect their personal information. Grandchildren choosing a mug for Grandpa should have an adult place the order. If you believe a child has given us personal information, email us and we will delete it.

11. Visitors and orders from outside the United States

Reel Tee is based in the United States and orders ship from the USA. If you order from Canada, Australia or New Zealand, or simply read the site from elsewhere, your information is processed in the United States, where privacy law may differ from the law where you live. Where the law requires particular safeguards for such transfers, we apply them.

12. Changes to this policy

We update this page when the way we handle information changes, for example when a payment provider is connected, or when the law changes. The “Last updated” date at the top shows when the page last changed. The version published on the day you order is the one that applies to that order’s data, unless a later version gives you more protection.

13. Contact us

Email support@reeltee.shop with the subject line “Privacy request” for anything on this page. Our postal address is Reel Tee, 9 Livingston Dr, Howell, NJ 07731, US. It is a mailing address only. Related pages: Terms of Service, Payment Methods and Contact Us.