{"page":{"id":393,"title":"Intellectual Property Policy","handle":"intellectual-property-policy","url":"https://reeltee.shop/intellectual-property-policy/","body_html":"<p class=\"policy-updated\">Last updated: <time datetime=\"2026-11-14\">14 November 2026</time></p>\n<p>This Intellectual Property Policy explains who owns the content on reeltee.shop, what you may and may not do with it, what we will and will not print on a personalised item, and how to tell us about a trademark, design or other intellectual property concern. The short version: every design here is original, and the only names that go on our products are his name, his boat and his lake. For copyright notices specifically, see our <a href=\"/dmca/\">DMCA</a> page.</p>\n<section class=\"policy-summary\">\n<h2>At a glance</h2>\n<ul>\n<li>The Reel Tee name, the designs, the drawn tackle box, the product images and the text belong to Reel Tee.</li>\n<li>You are welcome to share links to our pages. You may not copy our designs, images or descriptions.</li>\n<li>We sell original designs only. No rod, reel, lure, boat, motor or apparel brand names or logos, no team, league or tournament names, no characters.</li>\n<li>Personalisation text may not be a brand, a team, a logo or anyone else&#8217;s trademark. Such orders are cancelled and refunded.</li>\n<li>Report a concern to <a href=\"mailto:support@reeltee.shop?subject=IP%20concern\">support@reeltee.shop</a> with the subject line &#8220;IP concern&#8221;.</li>\n</ul>\n</section>\n<h2>1. Our intellectual property</h2>\n<p>The content of the site is owned by Reel Tee or used with permission, and it is protected by copyright, trademark and other intellectual property laws. That includes:</p>\n<ul>\n<li>the Reel Tee name and logo;</li>\n<li>every product design, from First Light Dock and Honey Hole, Location Withheld to the measuring marks on The One That Got Away mug;</li>\n<li>the homepage artwork: the open tackle box on the dock, its trays, the brass plate, the measuring board and the logbook strip;</li>\n<li>product images and previews, product names and product descriptions;</li>\n<li>the wording of the help and policy pages, the page layout and the site&#8217;s code.</li>\n</ul>\n<p>The lettering layouts on the four personalised items are ours too: the way a boat name sits over its hailing port, or a lake sits over a &#8220;since&#8221; year. The words a customer types into those layouts are the customer&#8217;s own. We do not claim to own a man&#8217;s boat name.</p>\n<h2>2. What you may do</h2>\n<ul>\n<li>View the site and print pages for your own personal, non-commercial use, for example printing a product page to show the rest of the family before you all chip in.</li>\n<li>Share a link to any page or product by message, by email or on social media.</li>\n<li>Quote a short extract of our text with a link back to the page it came from.</li>\n<li>Photograph the item you bought, being worn or being used, and share that photo wherever you like. It is your shirt and your photo.</li>\n</ul>\n<h2>3. What you may not do</h2>\n<ul>\n<li>Copy, reproduce or republish our designs, product images or descriptions, including on a marketplace listing or in another store.</li>\n<li>Print our designs yourself, or have someone else print them, on any product.</li>\n<li>Create new products or adapted artwork from our designs without our written permission.</li>\n<li>Use the Reel Tee name, logo or anything confusingly similar in a way that suggests you are us or are connected with us.</li>\n<li>Collect the site&#8217;s content in bulk with automated tools, other than ordinary search engine indexing.</li>\n<li>Remove or hide any notice of ownership on our content.</li>\n</ul>\n<h2>4. Original designs only</h2>\n<p>Every design in the store was created for Reel Tee. We draw the things an angler recognises without needing anyone&#8217;s logo to explain them: a dock before sunrise, a bobber, a tip-up (the flag device ice anglers set over a hole), a boat ramp at 5 a.m. Fishing has more than enough of its own material.</p>\n<p>The following never appear on our products or on the site:</p>\n<ul>\n<li>rod, reel, lure, line or tackle brand names or logos;</li>\n<li>boat, motor or marine electronics brand names or logos;</li>\n<li>apparel, footwear or outdoor brand names or logos;</li>\n<li>the names or emblems of sports teams, leagues, tournaments, clubs or associations;</li>\n<li>characters from films, television, books, comics or games;</li>\n<li>the names or likenesses of real, identifiable people used without their permission.</li>\n</ul>\n<p>The words we do use are the ordinary vocabulary of people who fish: &#8220;tight lines&#8221; for good luck, &#8220;skunked&#8221; for a day with no fish, &#8220;honey hole&#8221; for a spot that always produces, &#8220;high hook&#8221; for whoever landed the most on the boat, &#8220;first ice&#8221; for the start of the hard-water season. They are used here in their everyday sense.</p>\n<p>Reel Tee is not affiliated with, sponsored by or endorsed by any tackle maker, boat builder, apparel company, team, league or tournament. If the name of a real place or product ever appears on the site, it is there as plain description and belongs to its owner.</p>\n<h2>5. What we print on personalised items, and what we do not</h2>\n<p>Four products in the <a href=\"/product-category/top-tray/\">Top Tray</a> take wording from you: the boat name tee, the boat crew hooded long sleeve, the name trucker hat and the lake name coffee mug. The fields are there for his own details. We print exactly what is typed, and there is no proof step, so the rules below matter before you order.</p>\n<table class=\"policy-table\">\n<caption>Personalisation text: what is fine and what is not</caption>\n<thead>\n<tr>\n<th scope=\"col\">Field</th>\n<th scope=\"col\">Fine</th>\n<th scope=\"col\">Not printed</th>\n</tr>\n</thead>\n<tbody>\n<tr>\n<td>Boat name</td>\n<td>The name he gave his boat, such as SECOND WIND or LAST CAST</td>\n<td>The make or model of the boat or its motor; any company&#8217;s brand name</td>\n</tr>\n<tr>\n<td>Hailing port</td>\n<td>His home port, town, lake or river, such as Otter Bend</td>\n<td>The name of a business, a club, a tournament or a team</td>\n</tr>\n<tr>\n<td>Role line</td>\n<td>The choices offered on the page: Captain, First Mate, Crew, and Greenhorn on the crew shirt</td>\n<td>Nothing else can be entered here</td>\n</tr>\n<tr>\n<td>Name or nickname</td>\n<td>His first name, a family nickname, &#8220;Grandpa&#8221;, &#8220;Pop&#8221;</td>\n<td>A character&#8217;s name, a celebrity&#8217;s name used as a brand, a team nickname</td>\n</tr>\n<tr>\n<td>Second line on the hat</td>\n<td>A lake, a boat name or a year</td>\n<td>A slogan that belongs to a company; a league or team name</td>\n</tr>\n<tr>\n<td>Lake or water</td>\n<td>The water he fishes, such as Marrow Lake</td>\n<td>A resort, lodge, charter or association name used as a brand</td>\n</tr>\n</tbody>\n</table>\n<p>We also do not print logos, symbols drawn in characters, lines taken from songs, books or films, or wording that is unlawful, threatening or hateful.</p>\n<h3>Why a place name is fine and a brand name is not</h3>\n<p>A lake is where he fishes. Naming it on his mug says something true about him. A brand name is a trademark that belongs to a company, and printing it on a product for money is something only that company can authorise. The same goes for a team: the name and colours belong to the club and its league. The line can feel fine when the boat itself carries a builder&#8217;s badge on its side, but the badge is the builder&#8217;s and the name on the transom (the flat back of the boat, where the name is lettered) is his. We print the second and not the first.</p>\n<h3>What happens to an order we cannot print</h3>\n<p>If personalisation text is a brand name, a team name, a logo or anyone else&#8217;s trademark, the order is cancelled and refunded, and we email you to say so. Refunds for cancelled orders are sent within 7 days. You are welcome to order again with different wording. If you are unsure whether a name is acceptable, ask before you order: email <a href=\"mailto:support@reeltee.shop?subject=Personalisation%20question\">support@reeltee.shop</a> with the exact wording and the product, and we reply within 24 hours on business days.</p>\n<h3>Your responsibility for the wording</h3>\n<p>When you type personalisation text, you confirm that you have the right to use it and that it does not infringe anyone&#8217;s rights. If the name belongs to a real person, such as the man the gift is for, you confirm he would be content to see it on a shirt.</p>\n<h3>Questions people ask before ordering</h3>\n<p><strong>Can four of us order matching crew shirts with the same boat name?</strong> Yes. Each shirt is ordered one by one with the same boat name and hailing port, and each person picks a role and, if wanted, a name for the sleeve.</p>\n<p><strong>Can the hat carry the name of his fishing club?</strong> No. A club&#8217;s name belongs to the club. His own name with his lake on the second line is fine.</p>\n<p><strong>His boat is named after a song. Is that a problem?</strong> A boat&#8217;s own name, in the few words that fit the field, is fine. A line of lyrics is not.</p>\n<p><strong>Can I add the year and model of the boat?</strong> A year is fine on the hat&#8217;s second line or as the mug&#8217;s &#8220;since&#8221; year. The maker&#8217;s name and the model name are trademarks and are not printed.</p>\n<h2>6. Our trademarks</h2>\n<p>Reel Tee and our logo identify this store. Please do not use them, or a name or mark close enough to cause confusion, on products, in a shop name, in a web address or in advertising. If you come across a listing on another website that uses our name or our images, we would like to hear about it.</p>\n<h2>7. Respecting other people&#8217;s rights</h2>\n<p>We do not knowingly sell anything that infringes a trademark, a copyright, a design right or a person&#8217;s right to control the commercial use of their name and likeness. If we learn that a product or a page may infringe someone&#8217;s rights, we look into it and remove or change it where that is the right outcome.</p>\n<h2>8. How to report an intellectual property concern</h2>\n<p>If you believe something on the site infringes a right you own or represent, email <a href=\"mailto:support@reeltee.shop?subject=IP%20concern\">support@reeltee.shop</a> with the subject line &#8220;IP concern&#8221; and include:</p>\n<ol>\n<li>Your name and contact details, and your relationship to the rights owner: the owner, an employee, or an authorised agent.</li>\n<li>The right you believe is infringed. For a trademark, give the mark, the country where it is registered and the registration number if there is one. For a design, describe it and say where it is published.</li>\n<li>The address of each product or page on reeltee.shop that concerns you, and which part of the page you mean.</li>\n<li>A short explanation of why you believe it infringes.</li>\n<li>A statement that the information you have given is accurate and that you are the owner of the right or are authorised to act for the owner.</li>\n</ol>\n<p>For copyright, meaning a claim that a drawing, a photo or a piece of writing has been copied, please use the process on the <a href=\"/dmca/\">DMCA</a> page. That process has its own six required elements.</p>\n<h2>9. What happens next</h2>\n<p>When a report arrives, we read it and reply by email. If something is missing, we ask for it before we decide anything. If the report is valid, we remove or change the product or the page and let you know. If we do not agree that there is an infringement, we explain why. Reports are handled through the support mailbox and nowhere else, so please do not send them through an order form or a product review.</p>\n<h2>10. Ideas and feedback</h2>\n<p>People send suggestions: a design for walleye anglers, a hat for the first mate, a mug for the uncle who has never once limited out (caught the day&#8217;s limit). We read them. If you send us an idea or a suggestion, you agree that we may use it freely without payment or credit, because we cannot promise we had not already thought of something similar. Please do not send finished artwork. We do not accept design submissions, and we never publish your personal details without your permission.</p>\n<h2>11. Permission requests and contact</h2>\n<p>To ask permission to use our content, for example an image in a newsletter for your fishing club, or for any question about this policy, email <a href=\"mailto:support@reeltee.shop?subject=Permission%20request\">support@reeltee.shop</a> and tell us what you would like to use, where and for how long. Until you have a written yes from us, please assume the answer is no. Our mailing address is Reel Tee, 9 Livingston Dr, Howell, NJ 07731, US. See also our <a href=\"/terms-of-service/\">Terms of Service</a> and <a href=\"/contact-us/\">Contact Us</a>.</p>\n","visible_characters":10864,"meta_description":"Reel Tee sells original fishing designs only. See who owns the artwork, what personalisation text we will not print, and how to report a trademark concern.","parent":null,"published_at":"2026-11-13T23:50:24+00:00","updated_at":"2026-11-13T23:52:57+00:00"}}