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\nReel Tee is an online store for fishing apparel and gifts with original designs. It sells graphic tees, hooded long sleeve fishing shirts, a pullover hoodie, a crewneck sweatshirt, mesh-back trucker hats and coffee mugs, for freshwater and saltwater anglers alike. Four of the twenty products can be personalised with his name, his boat or his lake. This page explains what the store is, how it is laid out, who it is for and what you can expect when you order.
\nAnyone who has bought a present for a man who fishes knows the problem. He already owns the rod. He has opinions about lures that you are not qualified to share. What he will wear, though, and what he will drink his coffee from at five in the morning, is something a family can choose for him.
\nSo the store is arranged the way his own gear is arranged. The homepage opens on a drawing of a cantilever tackle box, the kind whose trays swing up and out when the lid is lifted, sitting on a dock at first light. Every tray is a department, and you click a tray to open it:
\nYou can open the box at any time from the top of the homepage.
\nMost orders are gifts. The buyer is usually family: a wife, a grown son or daughter, a set of grandchildren pooling their money. The man who ends up wearing the shirt is a dad, a grandpa or a husband who fishes. Boat owners and their crews order for themselves too.
\nThe store is written for the buyer, who may never have held a rod. A few situations come up again and again:
\nWhere a page uses an angler’s word that an outsider might not know, it explains the word the first time. You do not need to learn the language to shop here, though you may pick some up.
\nIf you do not know what he fishes for, you almost certainly know where he goes. Under the tackle box, the homepage asks one question, “Where does he fish?“, and offers five answers:
\nEach water opens a short list of products with that setting in the design. A product can sit under more than one water, and the same product also sits in its tray. Both routes lead to the same shelf.
\nThe Top Tray holds four items that are lettered for one man:
\nOn the two boat items you type the boat name, which is required, runs up to 20 characters and is printed in capitals. Under it you can add a hailing port of up to 26 characters. The hailing port is the home port lettered beneath a boat’s name on the transom, the flat back of the boat. You can also choose a role line: Captain, First Mate or Crew. The crew shirt offers Greenhorn as well, for whoever is newest aboard, and it has an optional name on the sleeve of up to 12 characters, which adds $4 when filled in.
\nOn the hat you type a name or nickname of up to 14 characters, with an optional second line of up to 18 for a lake, a boat or a year. On the mug you type a name of up to 16 characters, an optional lake or water of up to 22, and an optional “since” year between 1900 and 2026. Any optional line you leave empty is simply left off.
\nBeside the fields on each of these pages is a plate, drawn like the brass plate on the homepage. As you type, the plate repeats your wording, live. Type SECOND WIND and Otter Bend, and the plate shows SECOND WIND over Otter Bend. On a boat, the person lettering the transom reads the name back to the owner before the first stroke goes on. The plate does the same job.
\nThis matters because we print exactly what is typed, and there is no proof or mockup step before production. The plate is your proof. Read it once for spelling and once more for spacing. If you spot a mistake after ordering, such as a misspelt lake name, email us within 24 hours of ordering and we will change it. After that, a personalised item can still be returned within 60 days like anything else in the store.
\nThe eight tees include First Light Dock, Honey Hole, Location Withheld, Opening Day, The Run, High Hook, Grandpa’s Logbook and Skunked, Back Tomorrow. “Skunked” means he caught nothing, and the shirt is for the man who says so without embarrassment. Each tee comes in three colours, drawn from Charcoal, Navy, Sand, White, Heather Grey and Olive. Tees run from $27.99 to $29.99, and the custom boat name tee is $32.99.
\nThis tray holds the Dock Line and Pier Rail hooded long sleeves at $44.99, the Tip-Up Ice Fishing Crewneck Sweatshirt at $46.99, the First Ice Pullover Hoodie at $52.99 and the custom crew shirt at $48.99. Each comes in two colours. A hooded long sleeve gives him long sleeves and a hood, and that is all we will say about it.
\nThe hats are Limited Out, Bobber, Tight Lines Pier and the custom name hat. “Limited out” means he caught his limit for the day, and “tight lines” is how anglers wish each other luck. Hats are one size with an adjustable snap closure. Their colours are named front panel first and mesh second: Charcoal & White, Navy & White, Khaki & Brown, with Tight Lines Pier in Red & White only. Hats run from $29.99 to $31.99, and the custom name hat is $34.99.
\nThe mugs are 5 A.M. Boat Ramp, The One That Got Away Measuring Mug and the custom lake name mug. They are one size, at $18.99 to $19.99, and $22.99 for the custom one.
\nEvery tee, long sleeve, hoodie and sweatshirt comes in adult sizes S, M, L, XL, 2XL, 3XL, 4XL and 5XL. Sizes 2XL and 3XL cost $2 more, and 4XL and 5XL cost $4 more. If you are buying in secret, the Size Guide explains how to find his size from a shirt already in his drawer. Prices can change, and the price on the product page is the one that counts.
\nEvery design in the store is original. You will not find a rod, reel, lure, boat, motor or apparel brand name or logo on anything here, nor a team, league or tournament name, nor a character from a film or a cartoon. The same rule applies to the personalised fields. They are for his name, his boat and his water. If the text typed is a brand name, a team name, a logo or someone else’s trademark, the order is cancelled and refunded. The Intellectual Property Policy gives the detail.
\nWe also do not make claims we cannot stand behind. You will not read here that a shirt will help him catch more fish. It will not. It will, with luck, be the one he reaches for on the morning of the opener, which is the first day of the season.
\nA measuring board is the ruler an angler lays a fish against, and it does not flatter. The homepage has one that shows the store’s real numbers. Here they are in one place.
\n| What | \nThe number | \nMore detail | \n
|---|---|---|
| Making the order | \n1–3 business days | \nShipping & Delivery | \n
| Transit to the US, Canada, Australia and New Zealand | \n7–14 business days | \nShipping & Delivery | \n
| Shipping cost | \nFree to all four countries, no minimum, no coupon | \nShipping & Delivery | \n
| Cancel or change an order | \nWithin 24 hours of ordering, by email | \nCancel or Change an Order | \n
| Returns | \n60 days from delivery, any product, any reason, free return label | \nReturns & Exchanges Policy | \n
| Refunds | \nSent within 7 days of receiving the return | \nRefund Policy | \n
| Support replies | \nWithin 24 hours on business days | \nContact Us | \n
A typical order arrives 8–17 business days after it is placed. Business days are Monday to Friday, and holidays or carrier delays can add to that. For a gift that has to be there on a particular day, order at least 17 business days ahead. These are estimates and not promised dates. Orders ship from the USA.
\nThe returns rule has no exceptions hidden in it. A 2XL that should have been a 3XL can come back. A Christmas present bought early and opened in late December can come back in January, provided it is inside 60 days from delivery. A personalised mug can come back. In each case we email a free return label, and there is no restocking fee. The refund goes to the original payment method, or becomes store credit if you ask for that. Store credit never expires.
\nBelow the Top Tray band, a row of cards titled “Where it gets worn” shows the four places these things actually live: the boat, the dock, the garage and the kitchen at 5 a.m. with the coffee on. Further down is the logbook strip, written like the pages of the notebook some anglers keep of dates, weather and what was biting. Its entries are made-up examples, written to show the products in their natural setting. They are not reviews, and no real person wrote them. Nothing on the homepage collects or stores anything, and you do not need an account to buy.
\nSupport is by email only. Write to support@reeltee.shop with a clear subject line, such as “Order 1234: lake name spelling”, and we reply within 24 hours on business days, Monday to Friday. The Help Center and the FAQs answer most questions faster than an email can.
\nReel Tee, 9 Livingston Dr, Howell, NJ 07731, US
Email: support@reeltee.shop
Support by email only.
The address above is a mailing address. To start shopping, open the box or go straight to the bottom of it. Tight lines.
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